Penny Domschot
When Patrice Meluskey and Penny Domschot put their talent and ingenuity together they whipped up an outstanding formula for success. These two stay-at-home mommy moguls created Baby Celebration L.A. from their kitchen tables. This is the only event where new and expectant mothers can trendset like celebrities and find all the hippest, exclusive baby products on the market. And by the way, this isn’t the first big idea Meluskey and Domschot have launched.
If you have ever considered marketing to mothers it’s a great, hot market. Mothers in the U.S. today are controlling more than $1.6 trillion in household spending annually.
Baby Celebration L.A. expects to draw more than 20,000 attendees. Here are the details:
WHEN:
April 12 and 13, 2008
Saturday 10:00 am - 6:00 pm
Sunday 11:00 am - 6:00 pm
Admission $10; 12 and under Free
WHERE:
Los Angeles Convention Center Hall K
1201 S. Figueroa St
Los Angeles, CA 90015
www.lacclink.com
Meluskey and Domschot own www.seascapeproductions.com, an event production company. After creating the San Diego Interior Design Landscape Expo, a wildly successful event that changed the face of consumer trade shows, they sold it to DMG World Media, an international exhibition and publishing company with revenue of $293 million. This dynamic mommy duo made a name for themselves without sacrificing their stay-at-home mommy status.
HOW THEY GOT STARTED
It all began when they met while planning parties and carnivals at their children’s elementary school. Their friendship and passion were the fuel that got their jointly owned company up and running.
After the sale of the Interior Design Landscape Expo, Meluskey and Domschot began to notice a missing stitch in the mother and baby industry. While there were all kinds of interesting and chic products that catered to this demographic, it was impossible to access all of them in one place. For expectant moms, driving the distance between shops could be time-consuming, making it impractical to venture beyond nearby retailers. So out popped Baby Celebration L.A., a one-stop solution to finding all things hip for baby and mommy in one place.
This do-it-yourself duo has spent the past few years building the Baby Celebration L.A. brand to ensure that only truly unique, innovative products are displayed at the annual two-day event. With clear vision and business savvy, they are building an empire and changing diapers at the same time.
This entry was posted on Thursday, February 7th, 2008 at 7:30 pm and is filed under Work, Starting a Business, Work at Home Mom, Women in Business, Make It Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
